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HBO Sets Two New Online Campaigns

Home Box Office plans two new online marketing campaigns: one for Six Feet
, the other for The Laramie Project.

Both campaigns will break Monday, Feb. 25.

The ad for HBO's Six Feet Under will appear on the home pages of Inc. and Gemstar-TV Guide
International Inc.'s, as well
as in select sections of The New York
Times' Web site

The ads -- which will point out the original series' March 3 new-season
premiere -- will include animated creative, sound-enabled with the show's theme
song, according to marketing firm EarthQuake Media.

For The Laramie Project -- a documentary film detailing how residents
of that Wyoming city reacted to the murder of young gay man Matthew Shepard --
EarthQuake created special HBO microsites on the Times' Web site and

The latter will feature a four-minute trailer for the film, due in primetime
March 9, while the Times' site will offer an HBO-sponsored archive to its
articles about the hate crime.

'These are exciting, high-impact, rich-media executions that we believe will
contribute measurably to awareness and tune-in' for the two HBO projects,
EarthQuake CEO Robert Davidman said in a prepared statement.