In order to help viewers put the home renovation tips and advice offered on its daytime series Home & Family into practice, Hallmark Channel is partnering with sponsors Ace Hardware and Lumber Liquidators to create the Renew-it-All sweepstakes.
The contest's grand prize will award $15,000 towards home renovation, and a trip for two to Los Angeles, where the winners will appear on the Home & Family set to discuss how they will use the funds, after the sweepstakes ends on May 11.
As part of their sweepstakes' sponsorship, Ace Hardware and Lumber Liquidators are scheduled to be featured on the Hallmark Channel’s “how-to” home renovation vignettes, as well as during specific segments of the Home & Family program throughout the six-week Renew-it-All contest.
Home & Family is the network’s original, two-hour show that features hosts Cristina Ferrare and Mark Steines covering cooking, crafting, DIY, fitness, health and home renovation, among other lifestyle topics.
“We are thrilled about our partnership with Ace Hardware and Lumber Liquidators on the Renew-It-All sweepstakes," Cheryl Grimley, vice president of advertising sales in Crown Media Family Networks’ western region. "This opportunity is a natural fit for Hallmark Channel’s Emmy-nominated lifestyle program, Home & Family, where viewers already turn to for ideas on refreshing their space, and allows us to seamlessly integrate both brands into our program."
Weekly digest of streaming and OTT industry news
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.