General Motors has signed up as the exclusive automotive sponsor of NBC Universal's coverage of the 2012 Olympic Games, which will be held in London.
As part of the deal Chevrolet and Cadillac will have "a major advertising presence" during broadcast and cable coverage airing from July 27 to August 12, the companies said. Those brands will also be featured in NBC Olympic programming leading up the the game on television and online.
Financial terms of the deal were not disclosed. GM has been an Olympic advertiser with NBC since the 2000 Summer Games in Sydney.
Read more at B&C here.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.