FX and the National Association of Stock Car Auto Racing are targeting a
late-May/early June launch date for a new reality/documentary series focused on
the sport's drivers.
The series would document the trials and tribulations of three separate
drivers as they compete on the NASCAR circuit, according to sources close to the
Several drivers are being considered for the series, including such popular
racers as Kevin Harvick, Jamie McMurray and Rusty Wallace.
While FX officials acknowledged discussions with NASCAR about the development
of the series, no deals had been reached by press time.
Officials at NASCAR also confirmed the series' concept but would not reveal
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.