fuboTV and FanDuel Sign Broad-Reaching Distribution and Sponsorship Deal

FuboTV has signed a wide-ranging deal with FanDual that will put content from the latter online sports gaming platform onto the virtual MVPD. FanDual will also advertise on on fuboTV.

The deal will make FanDuel Group the†exclusive sportsbook, online

casino, horse racing and Daily Sports Fantasy (DFS) partner of†the live TV streaming service. FanDual will also be the exclusive advertiser of these gaming elements on fuboTV.

The deal will include distribution of horse-racing networks TVG1 and TVG2, with the former being available on fuboTV’s 90-channel base package. TVG2 will be part of a $9-a-month sports add-on.

FanDual said the deal is its first with an OTT platform. FuboTV is touting the expansion of its broad range of sports content into sports gaming—an area no other vMVPD has plundered.

“We are always looking for ways to add value for consumers and enhance their premium experience with fuboTV,” said Min Kim, fuboTV VP of business development, in a statement. “Gaming and sports are natural complements and fuboTV’s industry leading product offerings will be further enriched with FanDuel’s innovative entertainment solutions.”

Added sAdam Kaplan¨ FanDuel VP of content business operations: “We’re partnering with fuboTV to demonstrate how FanDuel can enhance the live viewing experience by allowing cord-cutting sports fans to view the content that matters to them the most from their TV, phone, tablet or computer,” “FuboTV is a sports-centric company focused on live sports and entertainment content making them a natural partner. By integrating our odds and data on fuboTV’s platform, we are truly changing the way people watch live sports.”

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!