The countdown is over for Fox Sports Net’s daily extreme-sports series, 54321, as the network confirmed its official cancellation Monday.
Initially dubbed the Access Hollywood of action sports when it launched in February, the show failed to generate enough viewers to warrant its continuation, according to network officials. It averaged around a 0.1 Nielsen Media Research rating.
"We found it difficult to bring a consistent and meaningful-sized audience to 54321 and, unfortunately, 54321 was not performing well enough to justify its production costs," the network said in a prepared statement.
"We're looking at alternative ways, possibly with a third-party production entity, to offer our viewers a reconstituted version of 54321 in a format that has costs more in line with ratings and revenue potential," FSN added.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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