Fox Networks Group Asia and CBS Corp. have signed a content licensing and trademark agreement that will bring the Showtime brand to Southeast Asia, Taiwan and Hong Kong for the first time.
Viewers of Fox Networks Group Asia networks will be able to see new Showtime series Twin Peaks, I’m Dying Up Here and SMILF, as well as hundreds of hours of library content, the companies said. The deal also includes on-demand access to series including Ray Donovan, Californication and Dexter.
Financial terms were not disclosed. Other markets covered include Malaysia, Indonesia, Singapore, the Philippines and Thailand.
“This partnership with CBS Corporation not only cements our position as market-leader in Asia Pacific for scripted series, but it also demonstrates our commitment to providing world-class content and the best of entertainment to our viewers,” said Keertan Adyanthaya, executive vice president, content and communications, Fox Networks Group Asia. “Showtime is one of TV’s most exciting brands, and we are excited to be able to offer our viewers access to its slate of premium TV, including upcoming new dramas and past award-winning scripted series on the platform of their choice, when they want and where they want.”
Fox recently launched the Fox+ app in the Philippines and Singapore. The Showtime agreement means users of the app will have access to more content.
"This agreement further demonstrates the global demand for premium, critically-acclaimed content produced by Showtime,” said Armando Nunez, president of CEO of CBS Studios International.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.