Fox Sports and NBC Sports are teaming on a new promo touting the 2015 NASCAR campaign.
Co-created by the sport's media rights-holders, the spot aims to rev awareness and viewership for the 2015 season, the first of a 10-year run in which Fox Sports and Fox Sports 1 will televise the Daytona 500 and first half of the Sprint Cup and Xfinity Series seasons, before turning over the engine to NBC and NBCSN for the seasons’ second half and the Chase for the NASCAR Sprint Cup. NBC Sports supplants Turner and ESPN/ABC as the second-half players.
The spot, driven by NBC Sports Group’s CMO John Miller and Fox Sports executive vice president of marketing Robert Gottlieb, can be seen here.
“It’s no secret that we compete rather fiercely in most other areas of our business, but given all of the excitement surrounding the sport, we felt the time was right to come together and celebrate our new broadcast partnership,” said Miller. “Our collective competitive spirit yielded a piece that turned out extremely well, and we’re looking forward to future collaborations as we build on NASCAR's momentum.”
Noted Gottlieb: “This approach simply makes sense. The new distribution of NASCAR programming across Fox and NBC lends itself to a co-branded effort. We’re excited to tell NASCAR Nation about how great the 2015 season is going to be. Having Fox carry the first half, and having NBC carry the second half, is a clean and simple schedule that lets fans know where to go each weekend to get the NASCAR action they love."
NBC Sports Group chairman Mark Lazarus and Fox Sports president, COO and executive producer Eric Shanks announced the co-branding play at the 2014 Sports BusinessJournal Motorsports Marketing Forum in Las Vegas.
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