Forrester: DSL Has Cost Edge

For what it's worth, Forrester Research Inc. believes digital subscriber line’s lower prices will give it significant market share going forward.

The company surveyed 6,000 homes and found that today's broadband subscribers care more about price than speed.

"Mainstream consumers of broadband are more price-sensitive, lower-income and less technology-optimistic than early adopters of broadband were," said Jed Kolko, principal analyst at Forrester, in a prepared statement.

"Because the importance of price will only become more pronounced over the next several years, DSL is poised to grab more consumers with price points of $30 per month versus cable's $40 to $50 per month," he added.