Eric Ochoa's SUPEReeeGO may have grown a little bit bigger, thanks to the launch of a new "follow documentary" series set to debut in late spring on Univision digital property Flama.
Becoming a Luchador was unveiled on March 15 in Austin, Texas, as part of a sneak preview at Univision Digital’s session at SXSW Interactive.
The six-part series, which will be housed on TheFlama.com and on Univision’s YouTube and Facebook pages, follows Ochoa as he attempts to master the moves used by the stars of lucha libre (Mexican professional wrestling) via an intensive one-month course, culminating with a live match against an actual luchador.
The trials and tribulations of Ochoa’s lucha training will also be captured through four vlog-style episodes on his YouTube channel, which boasts more than 2 million subscribers and 400 million video views, making him one of the most popular Latinos on YouTube.
“We’re thrilled to bring Eric’s luchador story to Flama, our digital video destination created by, with and for Hispanic millennials,” Steven Benanav, vice president of content partnerships and Flama’s GM, said. “Not only is it a perfect match of format and platforms with fantastic storytelling for our viewers, but it speaks to the value and power of being a part of the Univision Creator network, which affords talent opportunities that creators may otherwise not have access to.”
The Univision Creator network is a curated network of content producers from YouTube, Vine, Snapchat and other platforms designed to foster emerging influencers while providing consumers with diverse content. It is also designed to provide brand-integration opportunities to advertisers.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.