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February Fun For ‘Phineas And Ferb’

The Disney Channel’s  15-minute Phineas and Ferb animated series drew big numbers during its daily run in February.

The series, which follows the summer vacation exploits of two nerdy step-brothers, attracted an average of 2.8 million viewers for each daily 8 p.m. episode running Feb. 1 through Feb. 29, according to Nielsen Media Research. Phineas and Ferb also generated 31.2 million unique viewers and was the top rated show for the month in the time period with kids 6-11 (1.4 million viewers), girls 6-11 (833,000), tweens 9-14 (1.1 million) and tween girls (614,000/5.1 rating). 

The series, which features the voice of High School Musical and Zack and Cody star Ashley Tisdale, also notched a 12% gain in total viewers (2.8 million vs. 2.5 million); 27% in kids 6-11 (1.4 million vs. 1.1 million); and 14% in tweens 9-14 (1.1 million vs. 961,000). More importantly for the female-skewed network, Disney posted even greater gains in several boy demos, including boys 6-11 (541,000 vs. 388,000) and tween boys (432,000 vs. 342,000).

The Feb. 1 debut episode of the series generated 4 million viewers, the second-highest ever for a Disney animated series behind the 4.1 million garnered by the October 2003 premiere of Lilo & Stitch: The Series, said Disney officials.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.