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NBA.com's new short-form video packages appear to be a slam dunk.
Executives at the professional-basketball league's Web site said it attracted more than 26 million visitors in November, which marked the start of the 2001-02 season, and more than 3 million video packages were streamed by fans, a 410 percent increase over last year's opening month.
The previous record for streamed video packages was 1.5 million in May 2001, at the height of the playoffs.
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NBA.com features a virtual-general-manager fantasy game; 'Highlights of the Quarter,' sponsored by RealNetworks Inc.'s 'RealOne'; the 'Nestle Crunch Time Stat'; the AT&T Corp. 'Ultimate Fan Zone'; and an interactive poll co-sponsored by IBM.
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