Fans Tune In to NBA.com Video
NBA.com's new short-form video packages
appear to be a slam dunk.
Executives at the professional-basketball league's Web site said it attracted
more than 26 million visitors in November, which marked the start of the 2001-02
season, and more than 3 million video packages were streamed by fans, a 410
percent increase over last year's opening month.
The previous record for streamed video packages was 1.5 million in May 2001,
at the height of the playoffs.
NBA.com features a virtual-general-manager fantasy game; 'Highlights of the
Quarter,' sponsored by RealNetworks Inc.'s 'RealOne'; the 'Nestle Crunch Time
Stat'; the AT&T Corp. 'Ultimate Fan Zone'; and an interactive poll
co-sponsored by IBM.
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