Evolution Digital Unwraps IP Video Platform

Evolution Digital, a Colorado-based company focused on independent MVPDs, has introduced eVUE-TV, an IP video platform that features “thousands” of hours of aggregated VOD content that can be mixed with live cable TV offerings.

The introduction of eVUE-TV, a product that arrives after last year’s acquisition of IP-VOD specialist i-Velozity and is part of a rebranding, will help cable operators deliver popular VOD movies and TV shows, plus live TV, on a unified platform, the company said.

eVUE-TV offers new release movies, shows from leading cable network, including shows and series from premium networks such as HBO and Showtime, and enables access on a wide range of devices, including set-tops, tablets and PCs.

eVUE-TV, the company added, provides partners with a low cost approach for IP linear and VOD content via Evolution Digital’s central content distribution hub in Chicago, or through a distributed platform inside the cable operator’s content delivery network.

Evolution Digital said eVUE-TV will launch a new user interface for multiple devices in the “coming weeks,” noting that the platform can present and recommend content using viewing preferences and viewing habits.

“Evolution Digital is pioneering technology in the cable industry to fit the needs of the consumer by providing cable operators cost-effective solutions to increase revenue and stabilize retention,” Brent Smith, Evolution Digital’s president and chief technology officer, said in a statement. “With eVUE-TV, cable providers can now combine the most popular Video on Demand titles with their live TV offerings onto one seamless and easy-to-use platform while avoiding costly infrastructure upgrades.”