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Events

Broadcasting & Cable

and

Multichannel News

are combining forces to produce a 1 1/2-day Summit exploring all areas relevant to tapping into the burgeoning Hispanic Marketplace.

DATES:

September 30 - October 1

PLACE:
Marriott Marquis Hotel
1535 Broadway
New York, NY 10036

SCHEDULE:
TUESDAY, September 30
07:30 AM Registration Opens
08:00 - 09:30Breakfast - Broadway Ballroom South
09:30 - 10:30Session 1- Broadway Ballroom North
10:30 - 10:45Break - Outside Broadway Ballrooms
10:45 - 11:45Session 2 - Broadway Ballroom North
11:45 - 12:15Lifetime Achievement Award

12:15 PMLuncheon
02:00 - 03:00Session 3 - Broadway Ballroom North
03:00 - 03:15Break- Outside Broadway Ballrooms
03:15 - 04:15 Session 4 - Broadway Ballroom North
04:15 - 05:15Session 5 - Broadway Ballroom North
05:15 - 07:15 Cocktail Reception - Sky Lobby

WEDNESDAY, October 1
07:30 AMRegistration Opens
08:00 - 09:15Broadway Ballroom South
09:15 - 10:15Session 6 - Broadway Ballroom North
10:15 - 11:00Session 7 - Broadway Ballroom North
11:00 - 11:15BREAK -Outside Broadway Ballrooms
11:15 - 12:15Sports - Session 8 - Broadway Ballroom North

TOPICS:

The Dynamic and Changing Hispanic Marketplace

Marketing to Hispanic Consumers — Part 1 — from the packaged goods marketers’ perspective

Marketing to Hispanic Consumers — Part 2 — from the programmers’ perspective

Advertising — tapping into this rich marketplace

Marketing to Hispanic Youth

The Importance of Local News

Sports - the direct link to the Hispanic Consumer

1st Annual MCN/B&C Lifetime Achievement Award presented to "Don Francisco" Mario Kreutzberger

SPEAKERS:
(UPDATED 9/24/03)

Bernadette Aulestia, VP of Brand Development, HBO Latino

Eduardo Caballero, CEO, Caballero TV & Cable Sales, Inc.

Chiqui Cartagena, Senior Director for Columbia House Club Musica Latina

Lisa Contreras, VP, Multicultural Services, Carat USA

Walter Cordova, National Marketing Manager, Spanish Networks, EWTN

Fernando Espuelas, CEO, Voy

Yolanda Foster, VP of Programming, NBC Mun2

Lino Garcia, General Manager, ESPN Deportes

Howard Horowitz, President, Horowitz Associates

Roger Huguet, COO, GOL TV

Tony Maldonado, VP of Marketing, COX Arizona

Ed Miller, National Director, Verizon’s Multicultural Marketing,

Tom Mohler, President, Olympusat

Mauro Panzera, Senior Director of Multicultural Marketing, Comcast Corp.

Steve Paulus, Sr. VP & General Manager, NY1 Noticias

Enrique Perez, VP & General Manager, Channel 47 New York/Telemundo

Juan Manuel Pinedo, Executive VP Sales & Marketing, Satmex

Herb Scannell, MTV Networks, Group President - Nickelodeon, Noggin, TV Land, Spike TV

Joe Schramm, President, Schramm Sports and Entertainment

Michael Schwimmer, EchoStar

David Sternberg, Sr. VP and General Manager, Fox Sports International

Jose Luis Rodriguez, President, Hispanic Information and Telecommnications Network

Tom Umstead, Programming Editor, Multichannel News

Jeff Valdez, Founder & Co-Chairman, SI TV

Bob Watson, VP of Programming & New Business Development, Time Warner

Matthew Weiss, VP of Digital Market Strategy, Cablevision Systems, Corp.

Elliott Wiser, VP of Programming, Florida Division, Bright House Networks

COST:
$595 per person

Download a registration form
CONTACT:
Sandy Friedman
E-MAIL: safriedman@reedbusiness.com
PHONE: 1-646-746-6740