Evan Shapiro Named NBCU's EVP Of Digital Enterprises
NBCUniversal has tapped former Pivot President Evan Shapiro as its new executive vice president of digital enterprises.
In the newly created position, Shapiro will focus on company-wide strategic development of digital opportunities to reach emerging audiences, said NBCUniversal. Shapiro, who will report to NBCU executive vice president Cesar Conde, will begin his new position Dec. 8.
Shapiro most recently was president of millennial-targeted network Pivot, where he oversaw its 2013 launch and was responsible for original programming and all aspects of the network’s business affairs. Prior to Pivot, Shapiro served as President of IFC TV and Sundance Channel.
“Evan brings a robust understanding of emerging media trends and extensive experience programming for the millennial audience to NBCUniversal,” said Conde in a statement. “He’s a seasoned strategic thinker with a strong track record of programming, production and digital marketing successes. His leadership will be a key asset as we continue to navigate the evolving marketplace.”
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.