ESPN Teams With AT&T To Create WC Bracket Predictor
ESPN has partnered with AT&T in the creation of its multilingual World Cup bracket predictor.
In coordination of the 2014 FIFA World Cup, which kicks off in Brazil on Thursday, June 12, the bracket predictor allows users to choose which of the 32 teams they believe will advance to the finals. Similar to ESPN’s March Madness basketball brackets, the World Cup edition will assign point totals to each correct pick.
The bracket, which is presented by AT&T, is available in both Spanish and English across ESPN.com and ESPNdeportes.com.
“With soccer being the most popular sport in the world, we’re focused on connecting our U.S. Hispanic customers with their passions. We teamed up with ESPN to improve the overall fan experience this summer around the largest competition on the global soccer stage,” said Jennifer Jones, Vice President, AT&T Diverse Markets, in a statement.
In addition to its online offerings as well as a variety of World Cup-oriented programming across all networks, ESPN, ESPN2 and ABC will air a combined 64 live matches throughout the tournament, which concludes July 13. The ESPN and ESPN2 games will also be available through the networks WatchESPN TV Everywhere platform.
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