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Ericsson Rebrands Media Solutions Unit as MediaKind

Ericsson’s Media Solutions unit, which includes the Mediaroom IPTV platform, has been rebranded as MediaKind, the company said. 

The unit includes technology Ericsson has acquired from such companies as Aspex, Azuki Systems, Envivio, Fabrix, HyCGroup and Tandberg Television, and currently serves more than 900 cable, satellite and telecom service providers and broadcasters around the world with video delivery technology.

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In January, One Equity Partners agreed to buy 51% of the Media Solutions business. The new brand will carry through after that deal closes later this year, the company said.

MediaKind also named its senior executive team, led by CEO Angel Ruiz. 

Ericsson previously separated Media Solutions from its Broadcast and Media Services business unit, dubbed Red Bee Media.