E! Miniseries Shocks Network Ratings

E! Entertainment Television’s five-hour miniseries, 101 Shocking Moments
in Entertainment
, helped the network to set an all-time total-day weekly
viewership mark.

The countdown show -- which aired over five consecutive days beginning July
13 and which was rerun several times throughout all dayparts during the week --
helped the network to average a record 362,000 viewers for the week of July
14-20, network officials said.

The five-part miniseries -- which chronicled the most outrageous
entertainment events and happenings -- averaged 0.86 primetime household rating
and 0.52 and 0.57 household ratings, respectively, among adult viewers 18-34 and

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.