Dyrdek Inks Big MTV Production Deal

Rob Dyrdek will have a bigger role with MTV.

The man who started his relationship with the Viacom's youth-aimed service with Rob & Big has inked a multiyear production pact.

Under the deal, Dyrdek and his production company Super Jacket will develop a new pilot for MTV,  plus new seasons of Fantasy Factory and Ridiculousness. Along with upcoming Snack-Off, which debuts July 10, Dyrdek now has three separate series in production on the network.

“Rob Dyrdek is an essential part of MTV. From Rob & Big to Fantasy Factory, Ridiculousness and now Snack-Off, Rob has an undeniable appeal to millennials,” said MTV president of programming Susanne Daniels.  “He is a creative force with a unique ability to connect with the audience—whether he is in front of or behind the camera.  We are truly thrilled to continue our long and successful relationship with Rob.”