Dolby, Philips Team On Glasses-Free, Multiplatform 3D Format

Dolby Laboratories and Royal Philips Electronics have joined forces to develop Dolby 3D, a format for high-definition 3DTV designed to for 3D-enabled devices including glasses-free displays.

According to the companies, Dolby 3D is a complete system designed to work over existing distribution systems and improve the 3D viewing experience on displays of all sizes, including smartphones, tablets, PCs and televisions. Dolby and Philips plan to work with original equipment manufacturers of display panels and entertainment devices to enhance the performance of 3D consumer devices.

Dolby 3D automatically optimizes 3D content for the specific device and screen size, and upgrades half-resolution 3D to full resolution (for both glasses-free and traditional glasses-based 3D), according to the companies. In addition, the format will let viewers sit anywhere in the room -- there's no single "sweet spot" by rendering multiple views for each display.

"Armed with the innovative glasses-free 3D display technology from Philips, based on years of extensive research and development in the field, we plan to bring the same philosophy to 3D that Dolby has brought to the audio space -- integrating our technologies and strengths throughout the entire content chain," said Ramzi Haidamus, Dolby's executive vice president of sales and marketing. "Consumers will know that when they see Dolby 3D content on a 3D-enabled device, it will look its very best."

Guido Voltolina, a former Dolby business development executive, has been named general manager of the joint project.

More information on Dolby 3D is available at Dolby will demo the technology at the 2012 NAB Show, April 16-19 in Las Vegas.