Disney Channel Tops Weekly Ratings Charts

Disney Channel remained hot last week, winning its third consecutive weekly primetime ratings race.

The tween-targeted network averaged 2.8 million total viewers for the week of June 25-July 1, besting USA Network's 2.7 million viewers for top honors. History Channel finished third with 2.3 million viewers, followed by TNT (2.2 million watchers), Fox News (1.77 million) and TBS (1.75 million), according to a Disney-ABC Television Group analysis of Nielsen data.

BET rode the strength of its BET Awards 12 telecast to move into the top ten at number seven with 1.6 million viewers, followed by A&E (1.6 million), Fx (1.5 million and ESPN (1.3 million).

Disney Channel also made it four straight weekly ratings wins in total day viewing, with its average of 2 million viewers besting Nickelodeon (1.7 million viewers), Cartoon Network (1.3 million), Adult Swim (1.3 million) and USA Network (1.2 million).

BET was the most watched network among adults 18-34 last week, while USA was the top choice among adults 18-49 and 25-54, according to Nielsen.

Most Watched Cable Shows For The Week

Date                                      Show                                   Network                           Total viewers
7/1/2012                      BET AWARDS SHOW                BET                                   7.4 million
6/25/2012                     PAWN STARS                             HISTORY                         5.7 million
6/28/2012                   ANGER MANAGEMENT             FX                                      5.7 million
6/25/2012                   PAWN STARS                             HISTORY                          5.6 million
6/28/2012                   ANGER MANAGEMENT            FX                                        5.4 million
6/26/2012                    RIZZOLI & ISLES                       TNT                                     5.4 million
6/25/2012                   WWE ENTERTAINMENT          USA                                    4.8 million
6/25/2012                   AMERICAN PICKERS               HISTORY                           4.7 million
6/26/2012                   STORAGE WARS                      A&E                                     4.7 million
6/25/2012                    WWE ENTERTAINMENT         USA                                     4.5 million
Source: Nielsen

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.