Discovery Signs `Blue Planet' Sponsors

By MCN Staff
published

Bethesda, Md. - Discovery Channel has signed sponsorship deals with Ford
Motor Co., Bank of America and IBM Corp. for The Blue Planet: Seas of
Life, the primetime miniseries set to begin on Jan. 27 and Jan. 28.

A co-production with the BBC's Natural History Unit, the miniseries focuses
on the world's oceans.

After the first four hours air next month, the final four
hours of the miniseries will not resume until May 5.

MCN Staff