Discovery Signs `Blue Planet' Sponsors

Bethesda, Md. - Discovery Channel has signed sponsorship deals with Ford
Motor Co., Bank of America and IBM Corp. for The Blue Planet: Seas of
, the primetime miniseries set to begin on Jan. 27 and Jan. 28.

A co-production with the BBC's Natural History Unit, the miniseries focuses
on the world's oceans.

After the first four hours air next month, the final four
hours of the miniseries will not resume until May 5.