Discovery Communications has elevated Kelly Day to COO of its Digital Media and Commerce division.
In her new role, Day, who had been serving as COO of the content company's Commerce unit, will oversee all operations for the recently combined Digital Media and Commerce division, including the company's U.S. Web sites; Interactive Technology; Digital Operations and Programming; and Licensing and Home Entertainment.
Day reports to Discovery Digital Media and Corporate Development president Bruce Campbell.
Prior to joining Discovery in 2005, Day was vice president of e-commerce at The Knot, a wedding media company. She spent the previous seven years at AOL in a variety of digital media/commerce positions, including a stint with AOL Shopping, where she developed new products for its portal site.
"Kelly has proven herself to be a strong operational leader and has built a robust commerce offering that extends the Discovery brand beyond the television screen," said Campbell. "With her broad understanding of technology and consumer behavior, she is the ideal candidate to deepen the level of engagement across all of our digital platforms."
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