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Discovery Looks to Have 'Impact' with Sandy Rebuild

Discovery Communications' employees and on-air talent from have gathered in an Atlantic City suburb to work with Habitat for Humanity on residence rehabilitation in the wake of Superstorm Sandy.

More than 125 of the content company’s employees, including Buddy Valastro of TLC’s Cake Boss and Animal Planet’s Dave Salmoni, are working in Ventnor, N.J. from May 16-18  in partnership with residents affected by Superstorm Sandy. Ventnor City Mayor Mike Bagnell will work alongside Discovery employees and talent for the duration of the build, while New Jersey Governor Chris Christie will be on site for the second day of the build.

The impetus behind the‘Rebuilding Atlantic City' project came from Discovery Communications president and CEO David Zaslav as part of Discovery Impact initiatives, which leverage the power of Discovery brands, businesses and employees to give back and make a difference in the communities in which they live and work. In 2011, Discovery employees rebuilt homes in tornado-ravaged suburbs of Birmingham, Ala.

"Since its inception, Discovery has been dedicated to satisfying viewers' curiosity and making a difference through programs that educate and enlighten, and we also recognize that our mission extends beyond the screen," said Zaslav in a statement. "We are proud to partner with Habitat for Humanity on this important ‘Rebuilding Atlantic City' project and to demonstrate the positive impact that businesses can make in answering the call to service."