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'Discovery Kids on NBC' Signs 25

The upcoming 'Discovery Kids on NBC' Saturday-morning kids' block, due to
premiere this Saturday, has sold 25 advertisers, led by Kraft Foods Inc.,
McDonald's Corp. and Procter & Gamble Co.

The latter three all made their buys via Chicago-based Starcom MediaVest

As part of their commitments, those three charter advertisers will also be
first-time clients on the Discovery Kids channel. In addition, they'll get
mentions in NBC's promo spots and other promotional materials.