DirecTV Expands Ad-Sales Categories

DirecTV Inc. will expand its ad-avail sales efforts to three new network
categories next month -- children's, Hispanic and regional sports -- vice
president of ad sales Kirk Kopic told Multichannel News Day.

The company began selling ads three years ago, but it has only inserted spots
on 60 general-market networks so far.

On June 3, the direct-broadcast satellite operator will start to insert on
children's networks, as well as on seven of the 22 Hispanic channels on its
DirecTV Para Todos service: Telemundo East, Telemundo West, Galavisión, CNN en
Español, Fox Sports World en Español, Canal Sur and mun2.

Two weeks later, DirecTV will launch ads on 10 of its regional sports
networks, including Yankees Entertainment & Sports