In Demand's Jacobson Promoted

By R. Thomas Umstead
published

New York -- In Demand executive vice president Rob Jacobson Tuesday was named
Chief Operating Officer of the pay-per-view/VOD network.

In the newly created role of COO, Jacobson will add responsibility for the
company's core business to his current duties of overseeing the acquisition and
licensing of In Demand's movie and event product, as well as network
distribution and product development, affiliate sales and affiliate
marketing.

Jacobson will continue to report to In Demand president and CEO Steve
Brenner.

"I'm delighted to announce this well-deserved promotion for Rob,' said
Brenner in a statement.

'This is a new position in the organization that will allow us to focus our
resources and expertise on the strategic partnerships that will continue drive
the business over the next few years."

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.