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In Demand Renews Deal With SES

Satellite operator SES has announced that In Demand has renewed a capacity agreement.

As part of the deal, In Demand will retain two C-band transponders on SES’ AMC-1 satellite to deliver professional sports packages from MLB, the NBA, the NHL, boxing, MMA, wrestling and entertainment events to nearly 50 million digital cable households in North America and the Caribbean.

In total, In Demand uses four full-time transponders aboard three SES satellites (AMC-1, AMC-10 and AMC-11) to deliver its programming. SES reports that the newest agreement extends a partnership that goes back to the launch of In Demand nearly 30 years ago.

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