In Demand has tapped veteran cable distribution and marketing executive Dale Hopkins as its president and CEO, the company announced Tuesday.
Hopkins, who replaces recently departed In Demand CEO Bob Benya, will oversee operations for the transactional distribution company, which provides movies, concert programming and live sports events — including this past Saturday’s Floyd Mayweather-Conor McGregor boxing match — on a pay-per-view and on demand basis to MVPDs.
In June Hopkins was named to the 2017 class of Cable TV Pioneers.
Hopkins was previously at the Sony Pictures Entertainment and AT&T Entertainment Group-owned cable network GSN, where she held multiple roles during her more than eight-year tenure, including serving as executive vice president of distribution and CMO.
Prior to that, Hopkins served as COO of Comcast-owned G4 Media.
“In Dale, In Demand is gaining a multi-faceted leader, someone with superb business acumen who has successfully delivered value and growth throughout her career,” said In Demand board chairman Tom Montemagno in a statement. “She has a deep well of knowledge from across several business sectors, and is well known and respected within the media industry. We are excited that she has agreed to come on board, and look forward to her partnership with the strong leadership team that we have at In Demand.”
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