In Demand Loves In-Car NASCAR Cameras

In Demand will commit all seven of its National Association for Stock Car Auto Racing pay-per-view channels to in-car footage when the package returns for a second season next February.

According to the PPV network, NASCAR In Car on In Demand will remain commercial-free. The pay-per-view purveyor pulled all ads toward the end of its first season's telecasts.

The cable-exclusive NASCAR service — which ran each week from June 16 to Nov. 17 — dedicated five of its seven channels to footage steered from inside one of the race cars. That included a real-time animated dashboard that shows the vehicle's needles and gauges, the car's race position and the number of engine revolutions per minute.

Next season, In Demand will dedicate all seven channels to in-car coverage.

To make room, the network will eliminate a simulcast of the live weekly race feed from NASCAR's TV rights-holders: NBC, the Fox broadcast network, FX, Fox Sports Net and Turner Network Television.

The PPV network will also switch off an up-to-the minute stats channel.

Bye-bye ads

In Demand also will permanently drop the networks' national commercials from the package.

When NASCAR In Car debuted last summer, each channel carried the network's national commercial breaks, and the networks provide the in-car footage. But during the last few weeks of the package, In Demand pulled the commercials from all the channels.

In Demand spokesman Joe Boyle said, "In terms of commercials, there will be no change in this year's package from the second half of last season."

Both groups declined to comment on buy-rate and revenue performance during NASCAR In Car's inaugural season.

Other second-year enhancements include a specially designed NASCAR In Car remote control for easier navigation between the in-car camera channels and the network's race coverage.

To help promote the PPV offering, which retails at a suggested price of $129, In Demand has signed Winston Cup veteran Rusty Wallace as its spokesman, network executives said.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.