Delivery Agent Taps Peters As President & COO

Delivery Agent, the electronic commerce company that made Katy Perry’s Super Bowl halftime show shoppable, said board member James Peters has been appointed president and COO.

Peters, who reports to company CEO Mike Fitzsimmons and will be based on Delivery Agent’s headquarters in San Francisco, is taking on the role at Delivery Agent in “response to the company’s accelerated growth and sizable market opportunity,” the company said.

Peters, who will retain a spot on the Delivery Agent board, is a retail exec late of Ross Stores, Office Depot, and Staples.

"We are laser-focused on driving revenue through world-class omni-screen shopping experiences built to monetize entertainment content,” Fitzsimmons said, in a statement. “The addition of Jim to our team - a well-respected leader with a wealth of commerce expertise - will enable us to accelerate our growth and maintain our strategic focus.”

“As a Delivery Agent board member, it was evident that the company’s strategic priorities aligned with my expertise, and the company’s vision aligned with my passion for content and commerce,” Peters added.

From the TV world, Delivery Agent’s partners include NBC, Fox, CBS, HBO, Showtime, Comcast, Cablevision Systems, AT&T, and Verizon, among others.