Below is a list of the primetime basic-cable and broadcast shows that saw the most ad-skipping among time-shifting viewers in December, according to TiVo Research’s measurement of time-shifted commercial retention, which is defined as the ratio of the average-second time-shifted commercial rating to the average-second time-shifted program rating.
Top 10 Primetime Cable Programs With Lowest Time-Shifted Commercial Retention
Rank Program Network Program Count
1 Fargo FX 3
2 Childhood’s End Syfy 3
3 The Profit CNBC 3
4 Top Chef Bravo 4
5 The Soup E! 3
6 Major Crimes TNT 4
7 Agent X TNT 5
8 Legends TNT 4
9 Unforgettable A&E 3
10 The Expanse Syfy 3
Top 10 Primetime Broadcast Programs With Lowest Time-Shifted Commercial Retention
Rank Program Network Program Count
1 Survivor Cambodia: Second Chance CBS 3
2 Supergirl CBS 3
3 Nashville ABC 3
4 Great Holiday Baking Show ABC 3
5 Masterchef Junior Fox 3
6 Great Christmas Light Fight ABC 3
7 World’s Funniest Fox 3
8 Football Night in America NBC 4
9 The Voice NBC 7
10 Truth Be Told NBC 4
