The Cable & Telecommunications Association for Marketing Tuesday announced the winners of the "2004 CTAM Research Case Study Award Competition."
The winners will receive awards at the 2004 CTAM Research Conference, "Get Inside the Mind of the New Media Consumer," Feb. 1-4 at the Sheraton San Diego Hotel & Marina.
The two winners are:
• Tanya Giles, vice president, TV Land/Nick at Nite research and planning, MTV Networks: "The Emotional Anatomy of the Nighttime TV Viewer." It explores the attitudes and behavior of post-midnight television audiences. The study describes the profile of the late-night television viewer and examines the reasons why TV viewing after midnight is a growing trend.
• Bennett M. Griffin Sr., president, Griffin Media Research: "Are Differences in Local Markets Important to Cable Operators?" It investigates local-market differences cable operators face in terms of their competitive environment; customer satisfaction and retention; and product deployment and marketing.
A panel of industry research experts selected the winners based on the following criteria: presentation, methodology, content, results and originality. There were a total of 11 entries, CTAM said.
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