The Cable & Telecommunications Association for Marketing Tuesday announced that its Southern California and Silicon Valley/Pacific Northwest chapters have merged to form the CTAM West chapter.
The union, which became official Aug. 1, was approved by the CTAM board of directors as well as by both chapters’ individual board of directors. The newly formed chapter now includes more than 600 members.
With the merger, CTAM West will have representatives from all of the major MSO's. CTAM Southern California president, Pattie Eliason, senior marketing director, Charter Communications will serve as president of the new Chapter. The current Silicon Valley/Pacific Northwest chapter president, Richard Lang, Comcast's vice president of sales and marketing for California will join the merged chapter's board of directors to provide continuity during the transition, CTAM officials said.
“We see this merger as an opportunity to build on the unique history of education and networking found in our two chapters,” Eliason said in a statement. “We will keep the best activities of both in place and work to strengthen our role across our new footprint.”
Annual events like the spring Leadership Summit in Southern California and fall WineTAM in Northern California will remain signature events for the chapter. Likewise, the well-regarded TeleSeminars will continue to be held in multiple venues along the west coast. The chapter also has plans for Web streaming of educational panels to make sure they are reaching members who cannot easily travel to events.
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