Crackle Renews ‘The Art of More’
OTT service Crackle has renewed its original scripted series The Art of More for a sophomore campaign, less than two weeks after its Nov. 19 premiere.
The series, which delves into the cutthroat world of premium auction houses and stars Dennis Quaid and Kate Bosworth, has garnered 2 million views since its debut, Crackle said. (Watch the trailer.) Further, more than half of those viewing the series were new to Crackle.
“As our most ambitious series to date, The Art of More is a brand-defining drama that speaks to Crackle's mission to be a home to must-see original content," said Eric Berger, GM of Crackle and EVP of Sony Pictures Television Digital Networks. "The successful performance of the series in such a short amount of time is a testament to the incredible team behind it who will take our audience deeper into a world where there is still much more story to tell.”
The 10-episode, second season of The Art of More will begin shooting in early 2016, said company officials.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.