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ConfirMedia Adds Cable

Verance Corp.’s ConfirMedia unit said Wednesday that it has added local cable-television monitoring in 10 top U.S. markets to its suite of electronic-business solutions.

ConfirMedia said it has been providing advertisers, agencies and broadcasters with verification of advertising and programming on 85 national and regional cable-television networks, as well as on more than 600 local television and 2,100 local radio stations in 100 top DMAs, since 2001.