Comcast Ventures Seeds PetCoach

Comcast Ventures has been helping to bankroll several virtual reality startups of late, but it has also earmarked some cash for new company focused on online pet care services.

PetCoach, maker of a digital pet healthcare platform based in Wayne, Pa., said it has secured $2 million in seed funding led by the Comcast VC arm.

PetCoach, led by former founder and CEO of Pet360 and the former chief digital officer of PetSmart Brock Weatherup, said it will use the funds to accelerate a business that helps pet owners (or “Pet Parents,” in the company’s parlance) receive direct advice from certified vets, trainers and other pet care experts.

PetCoach runs its service on a Web site as well as apps for iOS and Android devices. PetCoach is also backed by DreamIt Ventures and Maveron.

“Comcast Ventures provides great strategic insight, access to resources we couldn’t get on our own and deep support as we transform the way Pet Parents think about and engage in the care and wellbeing of their pets,” Weatherup said in a statement.

“We are thrilled to be assisting PetCoach in accelerating its growth and mission within the online pet healthcare industry,” added Sam Landman, managing director at Comcast Ventures. “The team at PetCoach is well-positioned to become the leader in omni-channel pet care.”