Comcast Spotlight Tuesday named Teresa Lucido as the senior director of sales for all spot cable and advanced media advertising in Michigan.
Lucido joined Comcast in 2006, and most recently led the startup of the company’s business development strategy in her role as Michigan’s director of field marketing and specialty sales.
Prior to joining Comcast Spotlight, Lucido spent nearly 18 years at Detroit Newspapers in various sales and marketing management positions, including the last six years as the vice president of advertising sales.
“There couldn’t be a better time to represent Comcast Spotlight,” Lucido said in a statement. “We have a product portfolio that is second to none, and the envy of most; we’ve indisputably built a franchise team consisting of the best people in the industry in every one of our Michigan markets; and we have one of the most stable and innovative companies in the country behind us.”
Comcast Spotlight, the advertising sales division of Comcast Cable, has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.