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Comcast’s X1 Gears Up for Super Bowl LII

Comcast said it has implemented some new Super Bowl LII features and enhancements to its X1 platform as the Philadelphia Eagles prepare to take on the NFL’s reigning champions, the New England Patriots, this Sunday at U.S. Bank Stadium in Minneapolis.

 X1, for example, has added a series of voice commands tied to Super Bowl LII, enabling users to pull up an on-demand destination tied to the matchup by uttering “Super Bowl” or “The Big Game” into the X1 voice remote.

X1 customers can also pull up new “X1 sports knowledge cards’ with quick access to stats and standings by saying things such as “Tom Brady vs. Nick Foles,” or “Eagles vs. Patriots,” Comcast’s Jason Angelides explained in this blog post.

X1’s new experience around Super Bowl LII includes postseason news, stats and team comparisons of the Eagles and Patriots, playoff highlights (including highlights from the AFC and NFC championship games), Super Bowl replays, and a curated compilation of Super Bowl-focused YouTube playlists, such as the top 10 Super Bowls and iconic halftime performances.

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Comcast has deployed more than 20 million X1 voice remotes. About 60% of Comcast’s residential subscriber base (about 21.3 million at the end of 2017) is on X1.

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The X1 experience for the game will also supply video playlists featuring music from Justin Timberlake, who will highlight the game’s halftime show, and Pink, who will sing the national anthem, along with videos from previous halftime performers such as Bruno Mars, Lady Gaga, and Coldplay.

During the game, the integrated X1 Sports app will provide real-time stats.

Immediately following the game, Comcast will also feature all of the commercials from Super Bowl LII on X1.