After tabulating more than 20 million votes from video subscribers, Comcast has posted the results of “The People’s Hot List,” a ten-day VOD promotion that got underway in mid-July that compiled 200 “must see” titles, and then asked customers to vote for their favorites. According to this blog post from Andy Hunter, Comcast’s VP, programming, here were the top ten vote-getters:
- 1. The Last Ship(TNT)
- 2. Big Brother (CBS)
- 3. 24: Live Another Day (FOX)
- 4. The Strain (FX)
- 5. Bad Girls Club (Oxygen)
- 6. The Bridge (FX)
- 7. Love & Hip Hop Atlanta (VH1)
- 8. America's Got Talent (NBC)
- 9. Under the Dome (CBS)
- 10. Power (Starz)
The expanded People’s Hotlist Top 100 is listed here. Comcast is also featuring it on its Xfinity On Demand platform.
Comcast said more than 20 million votes were cast for TV shows, with serial dramas and reality shows leading the way. Other categories included Teen Favorites, Sitcoms & Satires, Oscar Nominees, Epic Romances, Family Hits, and Guilty Pleasures.
On the movie front, kids movies fared well, with more than 700,000 votes going to titles such as Frozen, Despicable Me 2 and The Lego Movie.
Comcast said 23 million hours of VOD programing from the People’s Hotlist was consumed during the event by Xfinity TV customers.
The People’s Hotlist follows other VOD-facing promotions designed to drive traffic to the MSO’s on-demand platform. Its most recent “Watchathon Week,” offered in April, broke on-demand usage records, producing 61 million views and 50 million hours of TV bingeing.
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