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Comcast Names Kathy Kelly-Brown SVP, Strategic Initiatives

Comcast named former NBC Universal communications chief Kathy Kelly-Brown senior vice president, strategic initiatives, taking over a role vacated by recently promoted NBCU president, digital enterprises Maggie McLean Suniewick.

In her new role, Kelly-Brown will be responsible for identifying creative, technological and strategic opportunities across the entire portfolio of both Comcast and NBCUniversal. She will lead “Symphony,” the company-wide cross marketing initiative. Kelly-Brown will report to Comcast Cable CEO Neil Smit and NBCU CEO Steve Burke and will work from both New York and Philadelphia.

Most recently, Kelly-Brown served as Senior Vice President of Global Talent Booking, a division she launched that develops strategic, customized publicity opportunities for talent – tapping into NBCUniversal’s broad portfolio, including entertainment, sports and news platforms. Kelly-Brown will continue to lead Global Talent Booking, in addition to her new responsibilities.

Kelly-Brown also held several communications positions across NBCUniversal, including senior vice president, communications, NBCUniversal News Group, where she oversaw the development and execution of the communications strategy and served as principal spokesperson for the group which included NBC News, MSNBC, CNBC and the Weather Channel. Previously, as SVP, corporate communications and media relations, she led the company’s communication efforts for areas including broadcast and entertainment cable ad sales, government affairs and internal communications. Additionally, Kelly-Brown helped lead communications for the Comcast and NBCUniversal transaction, announced in 2009. She also served as vice president, NBC Entertainment Publicity where she oversaw the creation and execution of publicity campaigns for all of NBC’s primetime series, long form, special and daytime programming.