Comcast Hires Three Marketing Firms
Comcast Corp. hired Ketchum, Lippincott Mercer and Tucker Hampel Stefanides
& Partners to boost its local cable-marketing efforts.
Lippincott Mercer will devise a "brand identity" for Comcast Ad Sales; Tucker
will create a communications strategy and ad campaign; and Ketchum will set up a
public-relations infrastructure, Comcast said.
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By Kent Gibbons