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Comcast, HBO Score More Emmy Hardware

Comcast and HBO followed up their tech Emmys with more hardware, this time in the jury-selected interactive media arena.

They were among six juried award winners announced  Wednesday by The Television Academy Wednesday for Outstanding Achievement in Interactive Media for the 66th Emmy Awards.

In the User Experience and Visual Design category, Comcast was recognized for Xfinity TV On the X1 Platform, while HBO was recognized for the Game of Thrones Viewer’s Guide.

Discovery Channel’s Skywire Live with Nik Wallenda (in association with Peacock Productions, Discovery Digital Media and the Discovery Agency) got the prize for Multiplatform Storytelling.

Just A Reflektor (AATOAA, Google Creative Lab, and Unit9), an interactive short film, won for best Original Interactive Program.

Pivot’s HITRECORD On TV and National Geographic Channel’s Live From Space were both was recognized in the Social TV Experience category.

Emmy statuettes for these juried awards will be presented during the Creative Arts Emmy Awards at the Nokia Theater L.A. LIVE on Saturday, Aug. 16, and will produced by Spike Jones, Jr. This year’s telecast partner, FXM, will run an edited version of the awards on Sunday, Aug. 24 at 8 p.m. ET/PT and 10 pm ET/PT.

The Creative Arts Emmys will also be streamed in its entirely on at 3pm ET on Monday, Aug. 25.

Juried categories require all entrants to be screened by a panel of professionals in the peer group, with the possibility of one, more than one or no entry being awarded an Emmy. There are no nominees, but winners are instead picked in a one-step evaluation and voting procedure. Only those with unanimous approval win, according to The Television Academy noted.

Comcast and HBO were also among the Emmy winners in the Technology & Engineering category. Comcast was among four recognized for “Personalized Recommendation Engines for Video Discovery” for multichannel video programming distributors, while HBO (along with Netflix) was awarded for “Pioneering Development of 2nd Screen Navigable Mosaic for Direct Programmer Offerings to Consumers via the Internet.”