Skip to main content

Comcast Gets Slice of Little Caesars Arena Business

Comcast Business said it has won a multi-year technology deal to deliver high-speed bandwidth services to Little Caesars Arena, a facility set to open next month and serve as the home of the Detroit Red Wings and the Detroit Pistons.

The deal, struck with Olympia Entertainment, also calls on Comcast Business to deploy and support a multi-terabit fiber network serving the rest of The Distinct Detroit, a 50-block revitalization project that will include residential and business tenants.

Comcast is outfitting Little Caesars Arena, set to open on Sept. 12, with dual 100-gig circuits.

Under the agreement, Comcast will also deploy more than 1,000 WiFi access points throughout the new arena and the surrounding buildings and event spaces.

Business in The District Detroit will manage their own private network and offer a separate WiFi service for patrons. Residents in the new district will also have access to other Comcast services, including video (via its X1 platform), voice, Xfinity Home and Xfinity Mobile.

Comcast said its multi-year network investment in The District Detroit is “upward of $11 million.”

The deal with Olympia Entertainment follows several other sporting venue agreements notched by Comcast Business, including NRG Stadium in Houston, Sun Trust Park in Georgia, the Denver Broncos’ Sports Authority Field, the Detroit Tigers’ Comerica Park, the San Francisco 49ers’ Levi’s Stadium, the Tennessee Titans’ Nissan Field and the Oakland A's Oakland Coliseum. 

Business services remains a strong growth area for Comcast. In Q2, revenues in that segment rose 12.6%, to $1.5 billion.