Code Red Backs ESPN2 Street Ball

PepsiCo Inc. has bought presenting sponsorship of ESPN2's Street Ball
summer series.

The series' long-winded title will be Street Ball: The And 1 Mix Tape Tour
Presented by Mountain Dew Code Red

ESPN2 said the 10-part series -- showcasing "the best in playground
basketball" -- will bow July 8 at 7 p.m. In each show, the "And 1 Mix Tape Tour"
team plays local teams from some 30 cities.