CMT Links with Lowe's, BH&G
Country Music Television has just begun the "CMT Ultimate Country Home
Sweepstakes" in conjunction with promotion partners Lowe's Home Improvement
Warehouse and Better Homes & Garden magazine.
The contest, which began Thursday, March 6, is its largest sweepstakes yet,
CMT said, citing its grand-prize package, which is valued at more than
$500,000.
Running through June 16, the promotion is meant to bolster awareness of the
network's original half-hour series, CMT Ultimate Country Home, which
bows April 7 at 10 p.m., immediately following the CMT Flameworthy 2003 Video
Music Awards special.
The host of the 13-week series is Lynette Cole, Miss USA 2000.
The grand prize: a luxurious Nashville, Tenn., home, custom-decorated by some
of country music's hottest stars and designers, plus a Kia "Sorento EX" SUV.
Viewers can enter online at the Web sites of CMT (www.cmt.com), Lowe's (www.lowes.com) or BH&G (www.BHG.com), or by completing the entry blank in
BH&G's May issue.
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