Cheddar Expanding OTT Reach via Haystack TV

Cheddar, the millennial-oriented business channel, is expanding its over-the-top reach with a Thursday (July 27) launch on Haystack TV.

Cheddar, which broadcasts live from the New York Stock Exchange floor, will be accessible on Haystack across mobile and OTT platforms, including Apple TV, Android TV, Chromecast and Amazon Fire TV, the companies said.

Haystack offers users personalized newscasts by aggregating content based on users' interests and preferences. The app distributes content from local, national and digital news organizations.

Related: Cheddar to Mix Some OTA With Its OTT

The Haystack debut comes on the heels of news Wednesday that KXTV, Tegna’s ABC affiliate in Sacramento, Calif., would be airing Cheddar segments in its morning and afternoon newscasts – which could be a model for an eventual rollout across the group.

Cheddar CEO Jon Steinberg, the former president of BuzzFeed, launched Cheddar in 2016, billing it as a “post cable network” for millennials with an interest in business. Unlike other new media brands, however, Cheddar has focused on nabbing viewers on linear TV as well as on digital.