Cartoon Network on Friday announced Robert Swartz as its new vice president of original series.
Along with leading development and current teams, Swartz will oversee development of all animated, live-action and alternative series for the 95 million-subscriber network.
The appointment marks the consolidation of the network’s development and current series departments in one location, uniting the current series staff from its Atlanta location with the development team based in Burbank, Calif.
Prior to his appointment as VP of original series at Cartoon Network, Swartz served as VP of alternative programming for the Sci-Fi Channel where he was responsible for developing and producing reality shows, game and competition programming as well as late night and other alternative programming.
Swartz developed and launched Destination Truth, the network's popular new reality series, and oversaw the development of the network’s Ghost Hunter franchise.
“Rob brings a fresh perspective to the Kids arena and knows development across all formats,” said Robert Sorcher, Cartoon Network’s chief content officer, in a statement. “Having our entire development and current teams on the West Coast will allow us to extend our relationships with the creative community and rapidly expand our slate of series and productions."
Sorcher returned to Cartoon Network in November, leaving his post as executive vice president of programming and production at AMC to rejoin the network where he made his mark overseeing creative direction and strategy.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.