Cade Named Senior Sales VP for NBC Regional Sports Nets

Walter Cade has been promoted to senior VP of sales at the NBC Regional Sports Networks.

Cade, who had been VP of ad sales and national sales manager at CSN Chicago, will be responsible for managing revenue across the NBC regional sports networks and work with NBCUniversal’s 29 owned NBC and Telemundo stations on multi-market and cross platform sales.

Last year, NBCU realigned its TV stations and RSNs so they can work together to maximize local business

Cade will report to Frank Comerford, chief revenue officer and president of commercial operations for NBCU Owned Television Stations.


Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.