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Cablevision’s iO Adds One-Click SVOD

Cablevision Systems Corp. added a feature to its iO: Interactive Optimum
digital-cable service that allows subscribers to add
subscription-video-on-demand services and seasonal sports packages to their
monthly subscriptions with the click of a remote.

The MSO is marketing its VOD content through an "iO Showcase" channel it
launched last month, which contains promos for SVOD content, new-release films
and other iO features.